Marketing Specialist B2B (f/m/d)


07.04.2022 | North America Region/Hybrid working option/Office located in Toronto, CA

You are thrilled by contributing proactively to a highly professional, global team with entrepreneurial thinking? You are an enthusiastic communicator and passionate about marketing and tech? You value the well-known brand of an international organization, however thriving in a startup mentality with the newest methods and technologies? – You are the person we are looking for! #growthteam #innovativethinking #makeanimpact

How you spend your day with us

  • You take ownership for the creation and execution of marketing activities related to the global and regional marketing strategy to achieve growth in our North America Sales Region
  • You implement and manage our social media strategy in all social media channels as well as Amazon Marketing Services including regular reporting
  • You execute marketing tactics to generate new leads, lead nurturing, customer retention and upselling
  • You develop and write content for our blog, email communications, social media, and reference marketing materials
  • You support and advise our channel partners with marketing activities
  • You deliver regional B2B product launches, webinars, virtual and traditional event/trade shows
  • You work closely with the regional sales team for lead management and handling of customer requests and regular database maintenance
  • You collaborate with the central marketing team and the regional marketing managers in the other sales regions for global initiatives

What you bring in

  • Your 2-3 years of digital (and traditional) marketing experience preferably within a B2B SaaS environment
  • Your degree level, BA in Marketing/Communications
  • Your creativity, brand affinity and a good sense for trends
  • Your good knowledge in digital marketing and lead generation
  • Your excellent writing, presentation, and communication skills
  • Your high customer focus, your analytical and self-guided approach as well as your ability to adapt to rapidly changing environments.
  • Your understanding of database management (Salesforce advantageous) and your proficiency in online collaboration tools (Airtable, Meistertask, MS Teams, Pardot) to support digital marketing efforts
  • Your ability to work in an international team
  • A team player with a high degree of initiative, collaborating crossfunctionally and with a can-do approach

What we offer

  • Startup mentality as well as the stable environment of a world leading company selling products under the strong, well known and recognized Philips brand
  • A working environment in line with our Leadership Principles: Ownership, Talent, Transparency
  • A great work atmosphere in a dynamic team striving for innovation and with room for creativity
  • Excellent learning opportunities and room for individual development
  • Three weeks’ vacation / year in addition to one week Holiday shut down
  • Pet friendly work environment
  • An attractive compensation (bonus program eligible) and benefits package (Extended Health Care @ Dental – Vision and more)
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