Global Marketing Director (f/m/d)

15.06.2021 | Vienna, Austria

We are looking for you for our headquarters in Vienna! As a member of the Management Team and with a direct reporting line to our CEO, you control our global marketing activities with the support of your team in Vienna and at our global locations. Are you a passionate marketer and enthusiastic about technology? You want to play an active role in our change program and set new standards? Then you’ve come to the right place! #innovativethinking#greatteam#makeanimpact

How you spend your day with us

  • Overall responsibility for our global marketing, digitalization and communication strategy based on our SPS strategy
  • Drive and develop our international marketing processes to achieve our sales targets
  • Drive awareness and global positioning through PR and thought leadership programs and ensure a consistent corporate image in compliance with the CI guidelines
  • Manage and coach our Central Marketing Team as well as the Regional Marketing Managers (functional responsibility) at our international locations (Sydney, Toronto, Atlanta, Brussels, Colchester)
  • Develop strategies to create demand for Philips Speech products
  • Set up and implement cross-channel, customer-centric lead generation, retention and upsell campaigns in alignment with our sales department
  • Continue to drive our transformation to a subscription company with a strong focus on improving customer experience
  • Ongoing development of KPIs, reporting and analytics to measure marketing performance and support business decisions
  • Close cross-functional collaboration with our Sales, Product Management and Product Creation teams
  • Overall responsibility for marketing budgeting, planning and monitoring including OKR planning
  • Management of third-party suppliers (e.g. agencies)

What you bring along

  • Degree level with focus marketing (university, FH)
  • 8 to 10 years of experience in a strategic and operative marketing position in an international B2B environment including 5 years of team management responsibility including the management of remote team members
  • In-depth knowledge of key digital channels
  • Experience with cross-channel marketing campaigns and marketing automation
  • Experience in marketing of technical products – especially cloud and SaaS solutions
  • Experience using Salesforce and marketing automation platforms (Pardot a plus)
  • Distinctly strategic, analytical and entrepreneurial approach
  • Creative and brand affinity person with a good sense for trends
  • Excellent presentation and communication skills fluent in German and English language
  • Strong social skills with hands-on mentality
  • Willingness to travel (10 to 20%)

What we offer

  • Startup mentality as well as the stable environment of a world leading company selling products under the strong, well known and recognized Philips brand
  • A working environment in line with our Leadership Principles: Ownership, Talent, Transparency
  • Dynamic Team with room for creativity and flexibility
  • Excellent further education, learning opportunities and room for individual development
  • Employee benefits: canteen, fruits, brainfood, BBQ and team events, convenient public transport connection, free parking spaces, health-care activities, 24hr accident insurance, pension scheme, fitness center membership via works council, etc. and of course we provide you with free coffee, tea and high-quality water!
  • An attractive salary which will be decided upon your experience and qualification. According to legal requirements we provide the information that the minimum annual gross salary for this role amounts to € 80,000.- plus variable salary.